Ticimax: CRM and financial data analysed together in TURBOARD

From CRM analytics to financial insight

Ticimax approached TURBOARD with a need for a business intelligence tool to be embedded within their CRM solution. However, after exploring TURBOARD’s robust CRM analytics capabilities and recognizing its impact on data-driven decision-making, Ticimax sought to expand its use to encompass financial analysis as well.

This shift led to a focus on integrating TURBOARD with their financial systems and databases, aiming to create a centralized platform for comprehensive financial insights. The need for an efficient solution to track and analyze critical financial metrics became a top priority, making TURBOARD the optimal choice for their evolving requirements.

An e-commerce SaaS provider for businesses of all sizes

Founded in 2005, Ticimax Information Technologies has been empowering thousands of businesses of all sizes in Turkey to expand their digital footprint. Their suite of solutions, including custom platforms, mobile apps, and design services, has positioned them as a leading SaaS provider in Turkey’s e-commerce sector.

Reports for finance, sales, customers and operations

Using TURBOARD, Ticimax leverages a range of dashboards and reports across financial, customer, and operational analytics, empowering their management team with critical insights for strategic planning and decision-making.

• Financial reports to track revenue trends, budget adherence, and profit margins, enabling the executive team to make informed fiscal decisions and uncover growth opportunities.
• Sales and product analyses revealing insights into product performance, campaign effectiveness, and regional sales patterns, supporting data-driven sales strategies and optimized inventory planning.
• Customer behavior reports highlighting engagement metrics, such as purchase frequency, account activity, and retention trends, allowing the team to enhance engagement and align offerings with customer needs.
• Operational analyses on support activities, license management, and usage data to help monitor productivity, optimize resources, and improve service efficiency.

TURBOARD connected to CRM, ERP and financial databases

TURBOARD was integrated directly with Ticimax’s CRM and financial databases, analyzing data from their ERP system and core databases.

This seamless integration allowed for real-time analysis across financial and CRM domains, ensuring accurate, up-to-date data for decision-makers.