Net profit per square metre
Selling price minus land, construction, marketing and channel costs, calculated per unit and rolled up by project, location and price tier.
- Industries
- Finance, insurance & real estate
- Real Estate
Real estate
Which project really earns most —
Which project really earns most —
per square metre?
TURBOARD brings sales, construction cost, channel and collections data from every project into one governed model, so developers see net profitability by project, location and channel without waiting for month-end.
The challenge
A sales report tells you how many units you sold, not what each one earned.
Real estate companies run dozens of projects across several locations and sales channels. Each project’s sales sit in its own spreadsheet, construction costs in the project accounts, leads in the CRM and channel commissions somewhere else. Location comparisons appear only when someone compiles them by hand, so the highest-revenue project can turn out to be the lowest-margin one long after the decisions were made.
TURBOARD combines land, construction, marketing and commission costs with sales and collections, and calculates net profit per square metre by project, location and channel from one set of definitions. Sales, finance and project teams look at the same figures, and questions such as which channel to scale or where to revise prices are answered from current data.
500K+business users work with TURBOARD
Since 2004enterprise BI engineering, founded in Chicago
Cloud or on-premisefully on-premise deployment, AI included
PatentedBI technology, including a granted US patent
Live JAS demo
JAS finds the right showcase and compares channels
Asked which project, location and price tier delivers the highest profit per square metre, JAS finds the relevant showcase in a library of hundreds of dashboards and opens it. She then compares sales channels by return on investment, and the findings are laid out as an action-plan view.
An interactive TURBOARD + JAS scenario running in your browser. Sample data.
See this with your data →
What you can do
Project, portfolio and channel analyses from one model
Location benchmarking
Projects of similar segment and price range compared across locations, revealing where performance falls short of comparable sites.
Sales channel ROI
Online portals, agencies, referrals and direct sales compared by sales share, commission cost and return per unit sold.
Sales velocity and stock
Units sold, reserved and remaining by project, with sales pace and reservation-to-contract conversion tracked over time.
Construction cost variance
Budget against actual cost by project and work package, with variances highlighted by conditional formatting.
Collections and cash flow
Collections against the payment schedule, overdue instalments and net cash flow by project, distributed to finance on schedule.
Challenges & solutions
Where real estate reporting slows down — and how TURBOARD helps
?Scattered project data
Sales, cost, channel and lead data for each project live in separate spreadsheets, and consolidation takes days.
✓One project model
Sales, costs, commissions and CRM data feed one governed model, so profit per square metre is always calculated the same way.
?Unclear channel performance
Nobody can say with confidence which channel delivers the best return after commission.
✓Channel-level returns
Each channel’s sales share, commission cost and return per unit sold appear side by side.
?No like-for-like location comparison
Comparing projects in different regions with the same metrics requires manual compilation.
✓Side-by-side locations
Location benchmarks and patented dashboard cloning put projects, locations and periods next to each other.
?Slow reporting cycles
Weekly and monthly report cycles delay pricing and investment decisions.
✓Answers on request
JAS finds the relevant dashboard or builds a new one from a plain-language question, from current data.
JAS · Just Ask Simply
Ask which project, channel or location to act on
JAS, the AI assistant built into TURBOARD, answers from the same governed project model your reports use. Ask in plain language and she first looks for an existing trusted showcase, then writes the query and builds the chart if none exists. With JAS Explain, any dashboard comes with a written interpretation of what changed and why.
Explore JAS capabilities →JJASQuestions you can ask
- Which project delivered the highest profit per square metre this quarter?
- Compare sales by channel. Which channel has the highest ROI after commission?
- Why is our margin per square metre at one location half that of another?
- Show reservation-to-contract conversion by project for the last six months.