SUCCESS STORIES

DSD Dağıtım

DSD Dağıtım, a fast-growing distribution and last-mile logistics company, partners with TURBOARD to turn raw operational data into live, decision-ready insight.
Founded in 2019 in Adana, DSD Dağıtım built on two decades of family-business expertise in storage, logistics, and handling to become a key distribution and last-mile logistics partner in the Adana–Mersin region. It carries leading FMCG brands along the supply chain, from manufacturer to consumer.
As DSD grew, the metrics it most needed to steer the business weren’t available in the database of its existing distribution software. Producing those KPIs meant rebuilding the data by hand for every report — slow, repetitive work that delayed the numbers and left decisions waiting. In January 2023, on their consultants’ recommendation, DSD turned to TURBOARD.
DSD runs its operations on Univera, its distribution software. That data flows into TURBOARD’s Imported database, where it is transformed and modeled into report-ready form — for example, deriving custom profitability metrics from raw fields like last purchase and last sale price.
For figures shared with outside partners, TURBOARD’s Excel-update feature refreshes the reports automatically from periodically delivered Excel files. A report is built once, not rebuilt by hand each cycle.
Around 15 users rely on TURBOARD — the company’s owners with its sales and finance leadership, plus partner-side supply-chain managers who receive DSD’s reporting.
Their dashboards turn daily operations into clear, filterable views: gross profitability in real time from raw cost and price data; customer penetration comparing each customer’s last-12-month and last-3-month sales; and stock reports showing inventory in days of cover by product and product group, against demand-based critical thresholds.
DSD also produces warehouse performance reports that it sends periodically to a major multinational beverage partner whose warehouse operations it manages.
“The metrics we most wanted to follow weren’t in the database of the software we used, so we couldn’t track what mattered most. Building those reports meant extracting and processing the data from scratch every time, which cost us a great deal of time. With TURBOARD, the reports we need are always within reach, and we can monitor our metrics live, at any moment.”

Murat Oğuz Germiş – General Manager   

Since adopting TURBOARD, DSD Dağıtım’s owners and managers are able to:
  • Monitor gross profitability in real time, with custom margin metrics built automatically from raw purchase and sale prices.
  • Track customer penetration, comparing each customer’s last-12-month and last-3-month sales to catch momentum or slippage.
  • Keep inventory healthy with stock-in-days reporting by product and product group, against demand-based thresholds.
  • Deliver partner performance reports on schedule, refreshed automatically from periodic Excel updates.
  • Replace manual reporting with on-demand dashboards — ending the cost of delayed decisions and freeing the team to act on live numbers.
The project has since matured into a stable, self-service reporting backbone, with TURBOARD on hand whenever DSD needs new or more advanced analyses.

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