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  3. Public Opinion & Poll Research
Public opinion & poll research

From the first response to the published result —
on one platform.

TURBOARD connects survey collection, weighting, segmentation and results analysis in one governed model, so research teams spend their time interpreting public opinion instead of moving files between tools.

Video

Election results, explored interactively

Watch a TURBOARD dashboard break down US presidential election data: party percentages, state-level results and Senate seat distribution, filtered and drilled down on one screen.

The challenge

Survey data passes through too many tools before anyone sees a result.

A typical poll is designed in one tool, collected in another, cleaned and weighted in a statistics package, charted in a spreadsheet and delivered as a static slide deck. Each step adds delay and another copy of the data. When a client asks for a different breakdown — by age, region or past vote — the cycle starts again.

TURBOARD keeps the whole chain in one place. Surveys built with the FOR-S module send responses straight into the model; weights and indices are defined once as SQL or Python Pandas calculated measures; and results can be segmented by any demographic and mapped by region with GIS-S. Clients receive interactive dashboards, published with EMB-S or delivered as scheduled reports.

500K+business users work with TURBOARD
Since 2004enterprise BI engineering, founded in Chicago
Cloud or on-premisefully on-premise deployment, AI included
PatentedBI technology, including a granted US patent
What you can do

Poll and survey analyses on one governed model

01

Survey collection

Questionnaires designed and distributed with FOR-S, with responses arriving in dashboards as fieldwork progresses.

02

Weighting and indices

Sample weights, indices and derived scores defined once as calculated measures and applied consistently to every breakdown.

03

Demographic segmentation

Results broken down by age, gender, education, region or any custom segment, with drill-down from total to sub-group.

04

Results on the map

Regional and constituency results visualised with GIS-S, on any basemap and with several layers.

05

Trend tracking

Repeated waves compared over time with relative dates and Vis-a-Vis comparison, so shifts in opinion are easy to see.

06

Client delivery

Interactive dashboards published with EMB-S or sent on schedule as PDF, PowerPoint or Excel, each client seeing only its own studies.

Challenges & solutions

Where survey analysis slows down — and how TURBOARD helps

?Too many tools

Collection, weighting, charting and reporting each happen in a different tool, with manual exports in between.

✓One chain, one model

FOR-S collection, calculated weights and dashboards work on the same governed data.

?Every new breakdown is a new report

Clients ask for another cross-tab, and analysts rebuild charts by hand.

✓Segment on demand

Any result can be filtered and drilled by demographic or region without rebuilding the dashboard.

?Inconsistent weighting

Weights are applied differently in different files, and figures stop matching.

✓Weights defined once

Weighting logic lives in the model as calculated measures and applies to every view.

?Static deliverables

Slide decks are out of date the moment a new wave arrives.

✓Living dashboards

Dashboards update with each wave and can be published for clients or distributed on schedule.

JAS · Just Ask Simply

Ask the survey a question — in plain language

JAS, the AI assistant built into TURBOARD, answers from the same governed survey model your dashboards use. Ask a question and she builds the breakdown, chooses the chart and explains what it shows. With JAS Explain, any results dashboard comes with a written interpretation, tailored by persona to a client, a journalist or a research director.

Explore JAS capabilities →
JJASQuestions you can ask
  • How does support for the main parties differ by age group in the latest wave?
  • Show the change in trust in local government by region since the previous survey.
  • Which demographic segments have the highest share of undecided respondents?
  • Map satisfaction with public transport by region and sort from lowest to highest.

See your survey results come to life.

We will load a sample of your survey or poll data and show how TURBOARD, FOR-S, GIS-S and JAS take it from collection to published dashboard.

Are you curious?